When engineers design smaller, faster, and more energy-efficient AI models, the intuitive expectation is that compute demand and environmental impact will fall. In practice, the opposite can happen. Economists call this Jevons Paradox: when a resource becomes more efficient and less expensive to use, overall consumption often increases rather than decreases. Think of it like expanding a heavily congested highway. Adding lanes doesn't eliminate traffic; it makes driving easier, which attracts more drivers until congestion returns. We're beginning to see a similar pattern with AI. Every breakthrough in model compression, chip efficiency, and inference speed lowers the cost of deploying generative systems. As those costs fall, AI becomes practical to embed into more search queries, email drafts, business applications, and background enterprise processes. Individual workloads may become more efficient, but total compute demand can continue to rise. That's why efficiency should ...
As emerging technologies continue to reshape our world, questions of ethics, accountability, governance, and human judgment matter more than ever. Technically Ethical is a collection of reflections on technology and the decisions that shape how it is used. ~JonSuson